My response to a brief to create motion graphic assests for a new music festival taking place in The Meadows, Edinburgh called MEADOWS. Inspired by the trees and textures that I found in the Meadows, I created an identity for a winter festival that is minimal and calming. I kept the visuals monochrome, to tie in with the calm, ambient soundtrack that I created from sounds recorded in the Meadows. The trailer, moving poster and instagram posts would all be used to promote the event.